For example, the recent release of version 1.0 of Nim put the language in the spotlight and piqued the interest of lots of developers who may not have known much about the language. Will the recent publicity swell the number of Nim users and their levels of funding? Only time will tell.
Some recent languages have associations with companies or organisations that have helped adoption of those languages as well giving those languages widespread visibility. Some examples: Go and Google, Rust and Mozilla, and to a lesser extent Julia and MIT.
But what about the myriad other languages out there without those big-name associations? Can they prosper without financial support or visibility in the field? What can be done to support new and upcoming languages that don't have big name benefactors?