Sales books for people who don’t like sales tactics and gimmicks

Question

I want to get better at sales, but I realized it has a very bad connotation for me due to hands on experiences building a MLM software early in my career, and dealing with bad sales people.I am looking for books showing that it is possible to sell something without resorting to &ldquo;mental triggers&rdquo; and other gimmicks.Any recommendation?

itcrowd · Accepted Answer

How To Win Friends and Influence People (1937, from memory) is a great book to read. It's recently been updated to get rid of the most antiquated situations and some more modern ones have been added.The book is not focused solely on sales, but many of the applications discussed in the book are sales-related. I think the book holds up very well after 80 years.

mindcrime · Answer

If you're talking B2B / enterprise, then I recommend:Mastering The Complex SaleExceptional SellingThe Prime SolutionCustomer-centric SellingSelling The Wheel

verdverm · Answer

The Challenger SaleTo Sell is humanThe little red book of sellingThey ask, you answerNudge

Sales books for people who don’t like sales tactics and gimmicks

If you're talking B2B / enterprise, then I recommend:
Mastering The Complex Sale
Exceptional Selling
The Prime Solution
Customer-centric Selling
Selling The Wheel

The Challenger Sale
To Sell is human
The little red book of selling
They ask, you answer
Nudge