When they started messing with personal computers, it was considered uncool, boring, nerdy, useless. Even corporations selling electronics were not particularly interested.
So you'd have to find a group of boring, nerdy, uncool people messing with stuff that fascinates them regardless of what everyone else thinks. You won't find that crowd anywhere near venture capital and large corporations.
edit: I do realize that Woz was working at HP, so my last sentence is perhaps exaggerated. Maybe some Google or Microsoft employees are doing boring stuff that those companies are not interested in.